手(shou)持(chi)裝(zhuang)置(zhi)改(gai)變(bian)現(xian)代(dai)人(ren)的(de)生(sheng)活(huo)形(xing)態(tai)，也(ye)顛(dian)覆(fu)產(chan)業(ye)競(jing)爭(zheng)態(tai)勢(shi)

，同(tong)時(shi)創(chuang)造(zao)新(xin)的(de)商(shang)業(ye)模(mo)式(shi)。車(che)載(zai)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)已(yi)不(bu)是(shi)新(xin)鮮(xian)事(shi)，因(yin)應(ying)手(shou)持(chi)裝(zhuang)置(zhi)的(de)影(ying)響(xiang)力(li)
，新(xin)漢(han)將(jiang)協(xie)助(zhu)中(zhong)國(guo)位(wei)居(ju)領(ling)導(dao)地(di)位(wei)的(de)互(hu)動(dong)傳(chuan)媒(mei)，打(da)造(zao)車(che)載(zai)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)
，創(chuang)造(zao)新(xin)的(de)商(shang)機(ji)與(yu)渠(qu)道(dao)。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海、廣州、深圳、青島、xianggangdengbadachengshidechuzucheshang，wanchenghudongshiguanggao讬boxitongdebujian，bingluxutuiguangzhierjichengshi，yujijiangyoushiwanliangzhongguochuzuchecaiyongxinhanyanfashejidehudongshiguanggao讬boxitong，tuibianchengyidongshangyepingtai。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei
，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“物(wu)聯(lian)網(wang)科(ke)技(ji)的(de)持(chi)續(xu)發(fa)展(zhan)，與(yu)新(xin)的(de)生(sheng)活(huo)形(xing)態(tai)，不(bu)斷(duan)觸(chu)發(fa)新(xin)的(de)商(shang)業(ye)應(ying)用(yong)模(mo)式(shi)。新(xin)漢(han)為(wei)中(zhong)國(guo)互(hu)動(dong)媒(mei)體(ti)領(ling)導(dao)品(pin)牌(pai)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)
，擬(ni)將(jiang)於(yu)一(yi)年(nian)內(nei)，安(an)裝(zhuang)在(zai)中(zhong)國(guo)八(ba)個(ge)主(zhu)要(yao)一(yi)級(ji)城(cheng)市(shi)的(de)計(ji)程(cheng)車(che)上(shang)。有(you)別(bie)於(yu)傳(chuan)統(tong)的(de)讬(讬)播(bo)係(xi)統(tong)，新(xin)漢(han)提(ti)供(gong)完(wan)整(zheng)的(de)網(wang)絡(luo)連(lian)線(xian)功(gong)能(neng)
，包(bao)括(kuo)3G
、Wi-Fi、GPS等應用
，能結合手機與電子錢包
，將出租車變成移動式電子商城，幫助廣告主販售商品
，實現新的商業模式。”

　　liru，renmendianyingpiaozaizhongguojingchangshiyipiaonanqiu，dianying讬bokehukejiyouyugaopiandefangsong
，anpaishidangdechufadian，rangchengkeliyongchukongmianbanyushouji，wanchengdianyingpiaoyugouyufukuan，shi讬bokehudexingxiaohuodong，nengtongshijianjuxuanchuanyuxiaoshoudezuidaxiaoyi
，tigaoxingxiaotouzibaochoulv。tongshi
，xitongyezhuangsheganyingqi，nengzhenceqianzaimubiaoxiaofeizheyufou，dangyouchengkeshicaikaishibofangxiangguanguanggaodezhinengsheji，shixitongfahuizuidaxingxiaoxiaoyi
；ermeizeguanggaoshifouchufahudongjichanshengxiaofeixingwei
，jiangbeijilubinghuichuandaoziliaozhongxinyuyifenxi
，yibiantigongwanzhengbaogaogeiguanggaozhu
，zuoweixingxiaozuhecelvetiaozhengdejishi。ciwai
，gaixitonghaineijianGPS定位係統
，乘客上車後
，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi
，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing，nengchangshijianwendingyunxing，tongshinengzaizuiduanshijiannei
，anzhuangyubutongchexingdechuzucheshang，shizuidadetiaozhan。linhongzhoushuo
，chezaidiannaoshixiangdangteshudechuizhichanyeshichang，chezaidianyuangongying，dianyuantuboguanli，xitongkangzhenshejideng，douxuyaojingguoshichangyanzhengdechanyeknow-how才cai能neng達da成cheng。新xin漢han在zai研yan發fa設she計ji此ci款kuan互hu動dong式shi廣guang告gao讬讬播bo係xi統tong時shi
，不bu但dan運yun用yong長chang年nian在zai車che載zai市shi場chang應ying用yong的de產chan業ye知zhi識shi，全quan盤pan考kao慮lv係xi統tong穩wen定ding性xing與yu未wei來lai擴kuo充chong的de需xu求qiu，同tong時shi做zuo到dao能neng讓rang出chu租zu車che商shang於yu五wu分fen鍾zhong內nei完wan成cheng係xi統tong的de安an裝zhuang，以yi滿man足zu十shi萬wan輛liang龐pang大da車che隊dui在zai短duan時shi間jian完wan成cheng布bu建jian的de目mu標biao。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力
，移動式定位服務(Location Based Service)的de願yuan景jing能neng進jin一yi步bu落luo實shi
，除chu及ji時shi性xing在zai地di吃chi喝he玩wan樂le資zi訊xun，同tong時shi能neng讓rang廣guang告gao讬讬播bo客ke戶hu動dong態tai調tiao整zheng促cu銷xiao方fang案an或huo限xian時shi優you惠hui等deng

，立li即ji刺ci激ji銷xiao售shou成cheng長chang。林lin弘hong洲zhou認ren為wei
，新xin漢han除chu看kan好hao中zhong國guo移yi動dong式shi商shang業ye平ping台tai的de潛qian在zai市shi場chang商shang機ji
，此ci商shang業ye模mo式shi也ye已yi陸lu續xu複fu製zhi到dao中zhong國guo以yi外wai的de海hai外wai市shi場chang。協xie助zhu各ge行xing各ge業ye完wan成cheng工gong業ye物wu聯lian網wang的de布bu局ju
，將jiang是shi新xin漢han的de首shou要yao目mu標biao之zhi一yi。

　　關於新漢：

   新漢成立於1992年nian，事shi業ye部bu橫heng跨kua工gong業ye電dian腦nao，車che載zai電dian腦nao，多duo媒mei體ti

，網wang絡luo安an全quan及ji智zhi能neng監jian控kong等deng五wu大da應ying用yong市shi場chang
，並bing於yu五wu個ge主zhu要yao國guo家jia設she有you分fen公gong司si，以yi提ti供gong全quan球qiu服fu務wu。新xin漢han專zhuan精jing於yu產chan業ye深shen耕geng，目mu前qian在zai無wu風feng扇shan強qiang固gu電dian腦nao（NISE係列

，車載電腦（VTC係列）
，網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn