Americas revenue growth for Operator Terminals

美洲操作終端市場銷售額將增長

According to a recently released report by IHS, the Americas are projected to be the fastest growing regional market for operator terminal revenues to 2018 (8.8%).  2013 was a particularly successful year for the Americas with revenues growing to over $550 million (24% of the world total, and nearly 15% growth from 2012). Although revenues are by no means forecast to overtake EMEA or Asia Pacific, it is certainly a region with great growth potential, with the fastest growth forecast in 2015.”

IHS最近發布的報告顯示，預計到2018年，美洲將是操作終端收入增長最快的區域市場（8.8％）。2013年對於美洲是特別成功的一年
，銷售額增長到5.5億多美元（占世界總量的24％，從2012年起有近15％的增長）。雖然銷售總額預計決不會超過EMEA（歐洲、中東及非洲）或者亞太地區
，但2015年美洲肯定是增長最快的地區，預計有很大的增長潛力。

Analyst, Alexandra Whiting summarized: ‘Whilst all regional markets (EMEA, The Americas, Asia-Pacific and Japan) are forecast to experience positive growth to 2018, The Americas in particular, has been highlighted as a potential growth area for some vendors.’

分析師Alexandra Whiting總結道：“雖然所有的區域市場（EMEA，美洲
，亞太和日本）預計到2018年都將取得到正增長
，但美洲被一些廠商尤其重點看作一個潛在增長區域。”

She continued ‘The United States unsurprisingly accounted for over 70% of operator terminal revenues in 2013 and is forecast to remain at a stable percentage share to 2018. However, it is the countries with a marginally smaller current installed base, such as Mexico and Brazil that will provide future opportunities for operator terminal sales.

她繼續說：“美國不出所料地占了2013年美洲操作終端銷售額的70％以上
，並且預計到2018nianqifenedoujiangweichizaiyigewendingdebaifenbi。danweilai，duiyuyixieanzhuangshuliangshaoxiaodeguojia，birumoxigehebaxi，yejiangweicaozuozhongduandexiaoshoutigongjihui。”

As with the other regions, growth at a product level is expected to be driven mainly by advanced graphical and portable operator terminals and is expected to be strong enough to offset a decline in both text-based and basic graphical operator terminals. Whilst each region tells a similar story, convergence to higher functionality terminals seems to be occurring faster in the Americas. Text-based terminals, for example, provide a low cost solution for end-users looking to cheaply monitor machinery operations. However, a high resolution and sleek terminal are two particular requests in the Americas that are pushing revenue growth.

與yu其qi他ta地di區qu一yi樣yang
，產chan品pin層ceng麵mian的de增zeng長chang預yu計ji將jiang主zhu要yao是shi先xian進jin圖tu形xing和he便bian攜xie操cao作zuo終zhong端duan

，這zhe將jiang足zu以yi抵di消xiao基ji於yu文wen本ben和he基ji本ben圖tu形xing這zhe兩liang種zhong操cao作zuo終zhong端duan的de下xia降jiang。雖sui然ran每mei個ge區qu域yu的de故gu事shi都dou相xiang似si
，但dan升sheng級ji到dao功gong能neng性xing更geng高gao的de終zhong端duan在zai美mei洲zhou似si乎hu進jin行xing得de更geng快kuai。基ji於yu文wen本ben的de終zhong端duan，例li如ru，為wei尋xun求qiu低di廉lian監jian控kong機ji械xie操cao作zuo的de終zhong端duan用yong戶hu提ti供gong低di成cheng本ben的de解jie決jue方fang案an。然ran而er，分fen辨bian率lv更geng高gao、外形更好看的終端正成為推動美洲銷售額增長的兩個特定要求。