shouchizhuangzhigaibianxiandairendeshenghuoxingtai，yedianfuchanyejingzhengtaishi
，tongshichuangzaoxindeshangyemoshi。chezaiguanggao讬boxitongyibushixinxianshi
，yinyingshouchizhuangzhideyingxiangli，xinhanjiangxiezhuzhongguoweijulingdaodiweidehudongchuanmei
，dazaochezaihudongshiguanggao讬boxitong，chuangzaoxindeshangjiyuqudao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京
、上海、廣州、深圳、青島、香xiang港gang等deng八ba大da城cheng市shi的de出chu租zu車che上shang
，完wan成cheng互hu動dong式shi廣guang告gao讬讬播bo係xi統tong的de布bu建jian，並bing陸lu續xu推tui廣guang至zhi二er級ji城cheng市shi
，預yu計ji將jiang有you十shi萬wan輛liang中zhong國guo出chu租zu車che采cai用yong新xin漢han研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，蛻tui變bian成cheng移yi動dong商shang業ye平ping台tai。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei
，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“wulianwangkejidechixufazhan，yuxindeshenghuoxingtai
，buduanchufaxindeshangyeyingyongmoshi。xinhanweizhongguohudongmeitilingdaopinpaiyanfashejidehudongshiguanggao讬boxitong，nijiangyuyiniannei，anzhuangzaizhongguobagezhuyaoyijichengshidejichengcheshang。youbieyuchuantongde讬boxitong，xinhantigongwanzhengdewangluolianxiangongneng，baokuo3G、Wi-Fi、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　例li如ru
，人ren們men電dian影ying票piao在zai中zhong國guo經jing常chang是shi一yi票piao難nan求qiu

，電dian影ying讬讬播bo客ke戶hu可ke藉ji由you預yu告gao片pian的de放fang送song，安an排pai適shi當dang的de觸chu發fa點dian
，讓rang乘cheng客ke利li用yong觸chu控kong麵mian板ban與yu手shou機ji
，完wan成cheng電dian影ying票piao預yu購gou與yu付fu款kuan，使shi讬讬播bo客ke戶hu的de行xing銷xiao活huo動dong
，能neng同tong時shi兼jian具ju宣xuan傳chuan與yu銷xiao售shou的de最zui大da效xiao益yi，提ti高gao行xing銷xiao投tou資zi報bao酬chou率lv。同tong時shi，係xi統tong也ye裝zhuang設she感gan應ying器qi
，能neng偵zhen測ce潛qian在zai目mu標biao消xiao費fei者zhe與yu否fou，當dang有you乘cheng客ke時shi才cai開kai始shi播bo放fang相xiang關guan廣guang告gao的de智zhi能neng設she計ji，使shi係xi統tong發fa揮hui最zui大da行xing銷xiao效xiao益yi；ermeizeguanggaoshifouchufahudongjichanshengxiaofeixingwei

，jiangbeijilubinghuichuandaoziliaozhongxinyuyifenxi，yibiantigongwanzhengbaogaogeiguanggaozhu
，zuoweixingxiaozuhecelvetiaozhengdejishi。ciwai，gaixitonghaineijianGPS定位係統，乘客上車後
，可利用該係統錄製語音簡訊傳送給親友
，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向

，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi
，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing

，nengchangshijianwendingyunxing，tongshinengzaizuiduanshijiannei
，anzhuangyubutongchexingdechuzucheshang，shizuidadetiaozhan。linhongzhoushuo，chezaidiannaoshixiangdangteshudechuizhichanyeshichang
，chezaidianyuangongying
，dianyuantuboguanli，xitongkangzhenshejideng

，douxuyaojingguoshichangyanzhengdechanyeknow-how才cai能neng達da成cheng。新xin漢han在zai研yan發fa設she計ji此ci款kuan互hu動dong式shi廣guang告gao讬讬播bo係xi統tong時shi，不bu但dan運yun用yong長chang年nian在zai車che載zai市shi場chang應ying用yong的de產chan業ye知zhi識shi，全quan盤pan考kao慮lv係xi統tong穩wen定ding性xing與yu未wei來lai擴kuo充chong的de需xu求qiu，同tong時shi做zuo到dao能neng讓rang出chu租zu車che商shang於yu五wu分fen鍾zhong內nei完wan成cheng係xi統tong的de安an裝zhuang
，以yi滿man足zu十shi萬wan輛liang龐pang大da車che隊dui在zai短duan時shi間jian完wan成cheng布bu建jian的de目mu標biao。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力
，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi，chujishixingzaidichihewanlezixun，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng，lijicijixiaoshouchengchang。linhongzhourenwei
，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992nian，shiyebuhengkuagongyediannao，chezaidiannao，duomeiti，wangluoanquanjizhinengjiankongdengwudayingyongshichang，bingyuwugezhuyaoguojiasheyoufengongsi，yitigongquanqiufuwu。xinhanzhuanjingyuchanyeshengeng，muqianzaiwufengshanqianggudiannao（NISE係列

，車載電腦（VTC係列），網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn