shouchizhuangzhigaibianxiandairendeshenghuoxingtai，yedianfuchanyejingzhengtaishi
，tongshichuangzaoxindeshangyemoshi。chezaiguanggao讬boxitongyibushixinxianshi
，yinyingshouchizhuangzhideyingxiangli
，xinhanjiangxiezhuzhongguoweijulingdaodiweidehudongchuanmei，dazaochezaihudongshiguanggao讬boxitong
，chuangzaoxindeshangjiyuqudao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京
、上海
、廣州、深圳、青島、香(xiang)港(gang)等(deng)八(ba)大(da)城(cheng)市(shi)的(de)出(chu)租(zu)車(che)上(shang)
，完(wan)成(cheng)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)的(de)布(bu)建(jian)，並(bing)陸(lu)續(xu)推(tui)廣(guang)至(zhi)二(er)級(ji)城(cheng)市(shi)，預(yu)計(ji)將(jiang)有(you)十(shi)萬(wan)輛(liang)中(zhong)國(guo)出(chu)租(zu)車(che)采(cai)用(yong)新(xin)漢(han)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)
，蛻(tui)變(bian)成(cheng)移(yi)動(dong)商(shang)業(ye)平(ping)台(tai)。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“物wu聯lian網wang科ke技ji的de持chi續xu發fa展zhan，與yu新xin的de生sheng活huo形xing態tai，不bu斷duan觸chu發fa新xin的de商shang業ye應ying用yong模mo式shi。新xin漢han為wei中zhong國guo互hu動dong媒mei體ti領ling導dao品pin牌pai研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，擬ni將jiang於yu一yi年nian內nei
，安an裝zhuang在zai中zhong國guo八ba個ge主zhu要yao一yi級ji城cheng市shi的de計ji程cheng車che上shang。有you別bie於yu傳chuan統tong的de讬讬播bo係xi統tong，新xin漢han提ti供gong完wan整zheng的de網wang絡luo連lian線xian功gong能neng，包bao括kuo3G、Wi-Fi、GPS等應用


，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　例li如ru，人ren們men電dian影ying票piao在zai中zhong國guo經jing常chang是shi一yi票piao難nan求qiu，電dian影ying讬讬播bo客ke戶hu可ke藉ji由you預yu告gao片pian的de放fang送song，安an排pai適shi當dang的de觸chu發fa點dian，讓rang乘cheng客ke利li用yong觸chu控kong麵mian板ban與yu手shou機ji

，完wan成cheng電dian影ying票piao預yu購gou與yu付fu款kuan，使shi讬讬播bo客ke戶hu的de行xing銷xiao活huo動dong，能neng同tong時shi兼jian具ju宣xuan傳chuan與yu銷xiao售shou的de最zui大da效xiao益yi，提ti高gao行xing銷xiao投tou資zi報bao酬chou率lv。同tong時shi
，係xi統tong也ye裝zhuang設she感gan應ying器qi，能neng偵zhen測ce潛qian在zai目mu標biao消xiao費fei者zhe與yu否fou，當dang有you乘cheng客ke時shi才cai開kai始shi播bo放fang相xiang關guan廣guang告gao的de智zhi能neng設she計ji，使shi係xi統tong發fa揮hui最zui大da行xing銷xiao效xiao益yi；而er每mei則ze廣guang告gao是shi否fou觸chu發fa互hu動dong及ji產chan生sheng消xiao費fei行xing為wei
，將jiang被bei記ji錄lu並bing回hui傳chuan到dao資zi料liao中zhong心xin予yu以yi分fen析xi，以yi便bian提ti供gong完wan整zheng報bao告gao給gei廣guang告gao主zhu
，作zuo為wei行xing銷xiao組zu合he策ce略lve調tiao整zheng的de基ji石shi。此ci外wai，該gai係xi統tong還hai內nei建jianGPS定位係統

，乘客上車後

，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing
，nengchangshijianwendingyunxing
，tongshinengzaizuiduanshijiannei，anzhuangyubutongchexingdechuzucheshang，shizuidadetiaozhan。linhongzhoushuo
，chezaidiannaoshixiangdangteshudechuizhichanyeshichang，chezaidianyuangongying，dianyuantuboguanli，xitongkangzhenshejideng，douxuyaojingguoshichangyanzhengdechanyeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu
，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用
，因物聯網技術的興起
，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi，chujishixingzaidichihewanlezixun，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng
，lijicijixiaoshouchengchang。linhongzhourenwei
，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji

，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju
，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992nian，shiyebuhengkuagongyediannao
，chezaidiannao，duomeiti，wangluoanquanjizhinengjiankongdengwudayingyongshichang
，bingyuwugezhuyaoguojiasheyoufengongsi
，yitigongquanqiufuwu。xinhanzhuanjingyuchanyeshengeng，muqianzaiwufengshanqianggudiannao（NISE係列
，車載電腦（VTC係列）
，網絡安全平台（NSA係列）等



，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn