shouchizhuangzhigaibianxiandairendeshenghuoxingtai
，yedianfuchanyejingzhengtaishi
，tongshichuangzaoxindeshangyemoshi。chezaiguanggao讬boxitongyibushixinxianshi，yinyingshouchizhuangzhideyingxiangli，xinhanjiangxiezhuzhongguoweijulingdaodiweidehudongchuanmei，dazaochezaihudongshiguanggao讬boxitong，chuangzaoxindeshangjiyuqudao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京

、上海
、廣州、深圳、青島、香(xiang)港(gang)等(deng)八(ba)大(da)城(cheng)市(shi)的(de)出(chu)租(zu)車(che)上(shang)
，完(wan)成(cheng)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)的(de)布(bu)建(jian)
，並(bing)陸(lu)續(xu)推(tui)廣(guang)至(zhi)二(er)級(ji)城(cheng)市(shi)，預(yu)計(ji)將(jiang)有(you)十(shi)萬(wan)輛(liang)中(zhong)國(guo)出(chu)租(zu)車(che)采(cai)用(yong)新(xin)漢(han)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，蛻(tui)變(bian)成(cheng)移(yi)動(dong)商(shang)業(ye)平(ping)台(tai)。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai
，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“物(wu)聯(lian)網(wang)科(ke)技(ji)的(de)持(chi)續(xu)發(fa)展(zhan)
，與(yu)新(xin)的(de)生(sheng)活(huo)形(xing)態(tai)
，不(bu)斷(duan)觸(chu)發(fa)新(xin)的(de)商(shang)業(ye)應(ying)用(yong)模(mo)式(shi)。新(xin)漢(han)為(wei)中(zhong)國(guo)互(hu)動(dong)媒(mei)體(ti)領(ling)導(dao)品(pin)牌(pai)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，擬(ni)將(jiang)於(yu)一(yi)年(nian)內(nei)

，安(an)裝(zhuang)在(zai)中(zhong)國(guo)八(ba)個(ge)主(zhu)要(yao)一(yi)級(ji)城(cheng)市(shi)的(de)計(ji)程(cheng)車(che)上(shang)。有(you)別(bie)於(yu)傳(chuan)統(tong)的(de)讬(讬)播(bo)係(xi)統(tong)
，新(xin)漢(han)提(ti)供(gong)完(wan)整(zheng)的(de)網(wang)絡(luo)連(lian)線(xian)功(gong)能(neng)，包(bao)括(kuo)3G、Wi-Fi
、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城
，幫助廣告主販售商品
，實現新的商業模式。”

　　liru
，renmendianyingpiaozaizhongguojingchangshiyipiaonanqiu，dianying讬bokehukejiyouyugaopiandefangsong，anpaishidangdechufadian
，rangchengkeliyongchukongmianbanyushouji
，wanchengdianyingpiaoyugouyufukuan，shi讬bokehudexingxiaohuodong
，nengtongshijianjuxuanchuanyuxiaoshoudezuidaxiaoyi，tigaoxingxiaotouzibaochoulv。tongshi，xitongyezhuangsheganyingqi，nengzhenceqianzaimubiaoxiaofeizheyufou，dangyouchengkeshicaikaishibofangxiangguanguanggaodezhinengsheji
，shixitongfahuizuidaxingxiaoxiaoyi；而(er)每(mei)則(ze)廣(guang)告(gao)是(shi)否(fou)觸(chu)發(fa)互(hu)動(dong)及(ji)產(chan)生(sheng)消(xiao)費(fei)行(xing)為(wei)，將(jiang)被(bei)記(ji)錄(lu)並(bing)回(hui)傳(chuan)到(dao)資(zi)料(liao)中(zhong)心(xin)予(yu)以(yi)分(fen)析(xi)
，以(yi)便(bian)提(ti)供(gong)完(wan)整(zheng)報(bao)告(gao)給(gei)廣(guang)告(gao)主(zhu)
，作(zuo)為(wei)行(xing)銷(xiao)組(zu)合(he)策(ce)略(lve)調(tiao)整(zheng)的(de)基(ji)石(shi)。此(ci)外(wai)
，該(gai)係(xi)統(tong)還(hai)內(nei)建(jian)GPS定位係統，乘客上車後
，可利用該係統錄製語音簡訊傳送給親友
，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　一yi個ge有you潛qian力li的de商shang業ye模mo式shi，需xu要yao一yi套tao穩wen定ding的de係xi統tong支zhi持chi。為wei使shi互hu動dong式shi廣guang告gao讬讬播bo係xi統tong在zai顛dian簸bo的de車che載zai環huan境jing，能neng長chang時shi間jian穩wen定ding運yun行xing
，同tong時shi能neng在zai最zui短duan時shi間jian內nei，安an裝zhuang於yu不bu同tong車che型xing的de出chu租zu車che上shang，是shi最zui大da的de挑tiao戰zhan。林lin弘hong洲zhou說shuo
，車che載zai電dian腦nao是shi相xiang當dang特te殊shu的de垂chui直zhi產chan業ye市shi場chang，車che載zai電dian源yuan供gong應ying，電dian源yuan突tu波bo管guan理li
，係xi統tong抗kang震zhen設she計ji等deng
，都dou需xu要yao經jing過guo市shi場chang驗yan證zheng的de產chan業yeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起

，將被落實與實現。藉由網絡連接能力


，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi，chujishixingzaidichihewanlezixun，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng
，lijicijixiaoshouchengchang。linhongzhourenwei


，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992年nian，事shi業ye部bu橫heng跨kua工gong業ye電dian腦nao，車che載zai電dian腦nao
，多duo媒mei體ti，網wang絡luo安an全quan及ji智zhi能neng監jian控kong等deng五wu大da應ying用yong市shi場chang，並bing於yu五wu個ge主zhu要yao國guo家jia設she有you分fen公gong司si

，以yi提ti供gong全quan球qiu服fu務wu。新xin漢han專zhuan精jing於yu產chan業ye深shen耕geng，目mu前qian在zai無wu風feng扇shan強qiang固gu電dian腦nao（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn