手(shou)持(chi)裝(zhuang)置(zhi)改(gai)變(bian)現(xian)代(dai)人(ren)的(de)生(sheng)活(huo)形(xing)態(tai)，也(ye)顛(dian)覆(fu)產(chan)業(ye)競(jing)爭(zheng)態(tai)勢(shi)，同(tong)時(shi)創(chuang)造(zao)新(xin)的(de)商(shang)業(ye)模(mo)式(shi)。車(che)載(zai)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)已(yi)不(bu)是(shi)新(xin)鮮(xian)事(shi)，因(yin)應(ying)手(shou)持(chi)裝(zhuang)置(zhi)的(de)影(ying)響(xiang)力(li)
，新(xin)漢(han)將(jiang)協(xie)助(zhu)中(zhong)國(guo)位(wei)居(ju)領(ling)導(dao)地(di)位(wei)的(de)互(hu)動(dong)傳(chuan)媒(mei)
，打(da)造(zao)車(che)載(zai)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，創(chuang)造(zao)新(xin)的(de)商(shang)機(ji)與(yu)渠(qu)道(dao)。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海、廣州
、深圳、青島、xianggangdengbadachengshidechuzucheshang，wanchenghudongshiguanggao讬boxitongdebujian，bingluxutuiguangzhierjichengshi，yujijiangyoushiwanliangzhongguochuzuchecaiyongxinhanyanfashejidehudongshiguanggao讬boxitong，tuibianchengyidongshangyepingtai。

　　yinyingshouchizhuangzhishenruyingxiangdazhongshenghuoyuxiaofeixingwei，chezaiguanggao讬boxitongjiangcongdanchuntigongzixun，tuibianchengxindeyidongshishangyepingtai，yinbaoxindeshangji。xinhangongyediannaoshiyebuzongjinglilinhongzhoubiaoshi：“wulianwangkejidechixufazhan
，yuxindeshenghuoxingtai，buduanchufaxindeshangyeyingyongmoshi。xinhanweizhongguohudongmeitilingdaopinpaiyanfashejidehudongshiguanggao讬boxitong，nijiangyuyiniannei，anzhuangzaizhongguobagezhuyaoyijichengshidejichengcheshang。youbieyuchuantongde讬boxitong

，xinhantigongwanzhengdewangluolianxiangongneng，baokuo3G
、Wi-Fi、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品
，實現新的商業模式。”

　　例(li)如(ru)，人(ren)們(men)電(dian)影(ying)票(piao)在(zai)中(zhong)國(guo)經(jing)常(chang)是(shi)一(yi)票(piao)難(nan)求(qiu)，電(dian)影(ying)讬(讬)播(bo)客(ke)戶(hu)可(ke)藉(ji)由(you)預(yu)告(gao)片(pian)的(de)放(fang)送(song)，安(an)排(pai)適(shi)當(dang)的(de)觸(chu)發(fa)點(dian)，讓(rang)乘(cheng)客(ke)利(li)用(yong)觸(chu)控(kong)麵(mian)板(ban)與(yu)手(shou)機(ji)，完(wan)成(cheng)電(dian)影(ying)票(piao)預(yu)購(gou)與(yu)付(fu)款(kuan)，使(shi)讬(讬)播(bo)客(ke)戶(hu)的(de)行(xing)銷(xiao)活(huo)動(dong)，能(neng)同(tong)時(shi)兼(jian)具(ju)宣(xuan)傳(chuan)與(yu)銷(xiao)售(shou)的(de)最(zui)大(da)效(xiao)益(yi)，提(ti)高(gao)行(xing)銷(xiao)投(tou)資(zi)報(bao)酬(chou)率(lv)。同(tong)時(shi)，係(xi)統(tong)也(ye)裝(zhuang)設(she)感(gan)應(ying)器(qi)
，能(neng)偵(zhen)測(ce)潛(qian)在(zai)目(mu)標(biao)消(xiao)費(fei)者(zhe)與(yu)否(fou)，當(dang)有(you)乘(cheng)客(ke)時(shi)才(cai)開(kai)始(shi)播(bo)放(fang)相(xiang)關(guan)廣(guang)告(gao)的(de)智(zhi)能(neng)設(she)計(ji)，使(shi)係(xi)統(tong)發(fa)揮(hui)最(zui)大(da)行(xing)銷(xiao)效(xiao)益(yi)
；ermeizeguanggaoshifouchufahudongjichanshengxiaofeixingwei，jiangbeijilubinghuichuandaoziliaozhongxinyuyifenxi
，yibiantigongwanzhengbaogaogeiguanggaozhu，zuoweixingxiaozuhecelvetiaozhengdejishi。ciwai
，gaixitonghaineijianGPS定位係統
，乘客上車後
，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車
，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　一(yi)個(ge)有(you)潛(qian)力(li)的(de)商(shang)業(ye)模(mo)式(shi)，需(xu)要(yao)一(yi)套(tao)穩(wen)定(ding)的(de)係(xi)統(tong)支(zhi)持(chi)。為(wei)使(shi)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)在(zai)顛(dian)簸(bo)的(de)車(che)載(zai)環(huan)境(jing)，能(neng)長(chang)時(shi)間(jian)穩(wen)定(ding)運(yun)行(xing)，同(tong)時(shi)能(neng)在(zai)最(zui)短(duan)時(shi)間(jian)內(nei)，安(an)裝(zhuang)於(yu)不(bu)同(tong)車(che)型(xing)的(de)出(chu)租(zu)車(che)上(shang)，是(shi)最(zui)大(da)的(de)挑(tiao)戰(zhan)。林(lin)弘(hong)洲(zhou)說(shuo)
，車(che)載(zai)電(dian)腦(nao)是(shi)相(xiang)當(dang)特(te)殊(shu)的(de)垂(chui)直(zhi)產(chan)業(ye)市(shi)場(chang)，車(che)載(zai)電(dian)源(yuan)供(gong)應(ying)
，電(dian)源(yuan)突(tu)波(bo)管(guan)理(li)，係(xi)統(tong)抗(kang)震(zhen)設(she)計(ji)等(deng)，都(dou)需(xu)要(yao)經(jing)過(guo)市(shi)場(chang)驗(yan)證(zheng)的(de)產(chan)業(ye)know-how才(cai)能(neng)達(da)成(cheng)。新(xin)漢(han)在(zai)研(yan)發(fa)設(she)計(ji)此(ci)款(kuan)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)時(shi)，不(bu)但(dan)運(yun)用(yong)長(chang)年(nian)在(zai)車(che)載(zai)市(shi)場(chang)應(ying)用(yong)的(de)產(chan)業(ye)知(zhi)識(shi)，全(quan)盤(pan)考(kao)慮(lv)係(xi)統(tong)穩(wen)定(ding)性(xing)與(yu)未(wei)來(lai)擴(kuo)充(chong)的(de)需(xu)求(qiu)，同(tong)時(shi)做(zuo)到(dao)能(neng)讓(rang)出(chu)租(zu)車(che)商(shang)於(yu)五(wu)分(fen)鍾(zhong)內(nei)完(wan)成(cheng)係(xi)統(tong)的(de)安(an)裝(zhuang)
，以(yi)滿(man)足(zu)十(shi)萬(wan)輛(liang)龐(pang)大(da)車(che)隊(dui)在(zai)短(duan)時(shi)間(jian)完(wan)成(cheng)布(bu)建(jian)的(de)目(mu)標(biao)。

　　種種的應用，因物聯網技術的興起
，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)的(de)願(yuan)景(jing)能(neng)進(jin)一(yi)步(bu)落(luo)實(shi)
，除(chu)及(ji)時(shi)性(xing)在(zai)地(di)吃(chi)喝(he)玩(wan)樂(le)資(zi)訊(xun)
，同(tong)時(shi)能(neng)讓(rang)廣(guang)告(gao)讬(讬)播(bo)客(ke)戶(hu)動(dong)態(tai)調(tiao)整(zheng)促(cu)銷(xiao)方(fang)案(an)或(huo)限(xian)時(shi)優(you)惠(hui)等(deng)，立(li)即(ji)刺(ci)激(ji)銷(xiao)售(shou)成(cheng)長(chang)。林(lin)弘(hong)洲(zhou)認(ren)為(wei)，新(xin)漢(han)除(chu)看(kan)好(hao)中(zhong)國(guo)移(yi)動(dong)式(shi)商(shang)業(ye)平(ping)台(tai)的(de)潛(qian)在(zai)市(shi)場(chang)商(shang)機(ji)，此(ci)商(shang)業(ye)模(mo)式(shi)也(ye)已(yi)陸(lu)續(xu)複(fu)製(zhi)到(dao)中(zhong)國(guo)以(yi)外(wai)的(de)海(hai)外(wai)市(shi)場(chang)。協(xie)助(zhu)各(ge)行(xing)各(ge)業(ye)完(wan)成(cheng)工(gong)業(ye)物(wu)聯(lian)網(wang)的(de)布(bu)局(ju)，將(jiang)是(shi)新(xin)漢(han)的(de)首(shou)要(yao)目(mu)標(biao)之(zhi)一(yi)。

　　關於新漢：

   新漢成立於1992年nian，事shi業ye部bu橫heng跨kua工gong業ye電dian腦nao，車che載zai電dian腦nao，多duo媒mei體ti，網wang絡luo安an全quan及ji智zhi能neng監jian控kong等deng五wu大da應ying用yong市shi場chang
，並bing於yu五wu個ge主zhu要yao國guo家jia設she有you分fen公gong司si，以yi提ti供gong全quan球qiu服fu務wu。新xin漢han專zhuan精jing於yu產chan業ye深shen耕geng
，目mu前qian在zai無wu風feng扇shan強qiang固gu電dian腦nao（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn