麵mian對dui經jing濟ji衰shuai退tui，企qi業ye應ying該gai如ru何he部bu署shu創chuang新xin戰zhan略lve？我wo們men發fa現xian，有you的de企qi業ye希xi望wang通tong過guo減jian少shao研yan發fa經jing費fei來lai削xue減jian成cheng本ben
，卻que未wei考kao慮lv到dao此ci舉ju對dui企qi業ye的de長chang遠yuan影ying響xiang；yeyouyixieqiyehulvelejingjishuaituishixiaofeizhedejingjizhuangkuanghegoumaixiguanchanshenglebianhua
，yiranjixukaifashichangsuobuxuyaodedilirunlvchanpin。zhexiebuqiadangdechuangxinzhanlveshidexuduoqiyezouxiangmeiluo。

　　堅持投入

　　zhiyaochuangxinzhanlvededang，jingjiweijizhongyekeyidanshengzuifuyouchuangxinjingshendechanpinhejishu，bujinnenggoubangzhuqiyeduguojingjiweiji
，erqiehaiweiqiyejishiniandechixuyinglifazhandahaojichu。dianshiji、靜電複印術
、電動剃須刀

、調頻收音機以及其他眾多產品和技術都是誕生於經濟大蕭條時期。

　　英特爾在40多年的發展曆史中多次遇到過經濟不景氣的情況，它對抗經濟衰退的經驗是，越是在經濟衰退的時候越是要堅持投入、堅持創新。這些成功創新企業的共同特點之一就是：麵對逆境
，他們從容不迫地發揮自己的長處，采取大膽的行動並著眼於能夠創造價值的新機遇。

　　六大創新戰術

　　我wo們men的de研yan究jiu表biao明ming，在zai低di迷mi時shi期qi，企qi業ye應ying當dang著zhe重zhong投tou資zi於yu核he心xin研yan發fa
，或huo者zhe調tiao整zheng創chuang新xin方fang向xiang以yi適shi應ying新xin的de市shi場chang需xu求qiu，從cong而er確que保bao企qi業ye的de未wei來lai發fa展zhan。最zui成cheng功gong的de企qi業ye則ze雙shuang管guan齊qi下xia：cezhongyudetianduhoudejishuhechanpinxian，bingqiejianjuetaotaihuozhongxindingweimeiyoushichangqiantudexiangmu。youliuxiangzhanshujucuozhichizheyizhanlve，zhexiejucuoshijingjifanrongqidexingyezuijiazuofa，tongshiyeshiqiyeshengcundebixutiaojian，zhiyouzheyang，qiyezaijingjihaozhuandeshihoucaikenengjixubaochilingxian。

　　首shou先xian，和he客ke戶hu保bao持chi一yi致zhi。經jing濟ji衰shuai退tui造zao成cheng了le客ke戶hu偏pian好hao和he購gou買mai習xi慣guan的de重zhong大da變bian化hua，但dan是shi還hai很hen難nan判pan斷duan哪na些xie變bian化hua在zai經jing濟ji複fu蘇su後hou將jiang麵mian臨lin重zhong新xin調tiao整zheng
，而er哪na些xie變bian化hua將jiang不bu再zai改gai變bian，連lian客ke戶hu自zi己ji可ke能neng也ye不bu知zhi道dao。企qi業ye應ying當dang建jian立li和he測ce試shi各ge種zhong方fang案an
，設she法fa了le解jie客ke戶hu的de短duan期qi和he長chang期qi需xu求qiu
；並且利用市場洞察力，調整項目投資和改變產品係列，以應對經濟衰退。

　　qici

，taotaiboruoxiangmu。dangqiyebixujiangziyuanjizhongyuzuiyoukenengqudechenggongdexiangmushi，naxiejinzhanchihuandexiangmujiangxiaohaoqiyedejishurencaihezijin。suiranjingjishuaituikenengweiyixiexiangmudeshangmatigongleyiju
，danshizheyoukenengyingxiangqitaxiangmudeshishi，tebieshigaoduanchanpin。qiyeyingdangjinkuaipingguyiquedingnaxiexiangmuyichaoguoyusuan
，naxiechanpinshengchanxianyiwuliketu，yijinaxiebufuhemuqianhuoweilaikehuxihao。ciwai，weilequebaoyanjiukaifanengshiyingkuaisubianhuadehuanjingxuyao，meigexiangmuyingfuhegongsidezhengtizhanlve。

　　第di三san，挽wan留liu核he心xin人ren才cai。無wu論lun是shi經jing濟ji低di迷mi還hai是shi經jing濟ji繁fan榮rong，人ren事shi和he研yan發fa管guan理li層ceng必bi須xu明ming確que挽wan留liu哪na些xie人ren才cai和he高gao管guan
，以yi執zhi行xing最zui重zhong要yao的de研yan發fa項xiang目mu
，保bao持chi企qi業ye創chuang新xin。

　　disi
，zhongshidetianduhoudechuangxinshili。xianzai
，qiyeyingdangjiasuyouhuachanpinhejishu，quebaoqudeshichangyoushi。ruguoyoubiyao
，qiyeketiaozhengziyuanhekaifazhouqi，yimanzujingjifanrongshiqideshichangxuqiu。chucizhiwai，qiyehaiyingdangjixuzhongshichanpinzhilianghekehupianaidechanpingongneng。

　　第di五wu，緊jin盯ding技ji術shu動dong向xiang。經jing濟ji衰shuai退tui給gei財cai務wu狀zhuang況kuang良liang好hao的de企qi業ye提ti供gong了le收shou購gou機ji會hui。金jin融rong危wei機ji下xia
，一yi些xie企qi業ye出chu現xian資zi金jin短duan缺que，會hui被bei迫po出chu售shou尚shang未wei開kai發fa的de技ji術shu和he知zhi識shi資zi本ben。如ru果guo企qi業ye有you購gou買mai能neng力li，則ze應ying當dang進jin一yi步bu拓tuo展zhan合he作zuo夥huo伴ban

，從cong而er評ping估gu並bing購gou機ji遇yu。如ru果guo企qi業ye沒mei有you足zu夠gou的de資zi源yuan，則ze可ke以yi考kao慮lv短duan期qi啟qi用yong特te別bie小xiao組zu以yi挖wa掘jue所suo在zai行xing業ye的de商shang機ji。

　　最zui後hou
，確que定ding創chuang新xin能neng力li的de差cha距ju。現xian在zai正zheng是shi冷leng靜jing評ping估gu創chuang新xin體ti係xi優you劣lie勢shi的de時shi候hou。企qi業ye應ying當dang確que定ding實shi力li差cha距ju，從cong而er以yi更geng少shao的de資zi源yuan來lai啟qi動dong項xiang目mu。當dang經jing濟ji好hao轉zhuan

，這zhe項xiang工gong作zuo將jiang有you利li於yu企qi業ye快kuai速su準zhun確que地di拓tuo展zhan市shi場chang。