shouchizhuangzhigaibianxiandairendeshenghuoxingtai
，yedianfuchanyejingzhengtaishi，tongshichuangzaoxindeshangyemoshi。chezaiguanggao讬boxitongyibushixinxianshi
，yinyingshouchizhuangzhideyingxiangli，xinhanjiangxiezhuzhongguoweijulingdaodiweidehudongchuanmei，dazaochezaihudongshiguanggao讬boxitong
，chuangzaoxindeshangjiyuqudao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海、廣州
、深圳、青島、香(xiang)港(gang)等(deng)八(ba)大(da)城(cheng)市(shi)的(de)出(chu)租(zu)車(che)上(shang)，完(wan)成(cheng)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)的(de)布(bu)建(jian)，並(bing)陸(lu)續(xu)推(tui)廣(guang)至(zhi)二(er)級(ji)城(cheng)市(shi)，預(yu)計(ji)將(jiang)有(you)十(shi)萬(wan)輛(liang)中(zhong)國(guo)出(chu)租(zu)車(che)采(cai)用(yong)新(xin)漢(han)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，蛻(tui)變(bian)成(cheng)移(yi)動(dong)商(shang)業(ye)平(ping)台(tai)。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun
，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“wulianwangkejidechixufazhan
，yuxindeshenghuoxingtai

，buduanchufaxindeshangyeyingyongmoshi。xinhanweizhongguohudongmeitilingdaopinpaiyanfashejidehudongshiguanggao讬boxitong，nijiangyuyiniannei，anzhuangzaizhongguobagezhuyaoyijichengshidejichengcheshang。youbieyuchuantongde讬boxitong
，xinhantigongwanzhengdewangluolianxiangongneng，baokuo3G、Wi-Fi、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品
，實現新的商業模式。”

　　liru
，renmendianyingpiaozaizhongguojingchangshiyipiaonanqiu，dianying讬bokehukejiyouyugaopiandefangsong，anpaishidangdechufadian
，rangchengkeliyongchukongmianbanyushouji，wanchengdianyingpiaoyugouyufukuan
，shi讬bokehudexingxiaohuodong
，nengtongshijianjuxuanchuanyuxiaoshoudezuidaxiaoyi，tigaoxingxiaotouzibaochoulv。tongshi，xitongyezhuangsheganyingqi，nengzhenceqianzaimubiaoxiaofeizheyufou
，dangyouchengkeshicaikaishibofangxiangguanguanggaodezhinengsheji，shixitongfahuizuidaxingxiaoxiaoyi；而er每mei則ze廣guang告gao是shi否fou觸chu發fa互hu動dong及ji產chan生sheng消xiao費fei行xing為wei

，將jiang被bei記ji錄lu並bing回hui傳chuan到dao資zi料liao中zhong心xin予yu以yi分fen析xi，以yi便bian提ti供gong完wan整zheng報bao告gao給gei廣guang告gao主zhu，作zuo為wei行xing銷xiao組zu合he策ce略lve調tiao整zheng的de基ji石shi。此ci外wai，該gai係xi統tong還hai內nei建jianGPS定位係統，乘客上車後，可利用該係統錄製語音簡訊傳送給親友
，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向

，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing
，nengchangshijianwendingyunxing
，tongshinengzaizuiduanshijiannei

，anzhuangyubutongchexingdechuzucheshang

，shizuidadetiaozhan。linhongzhoushuo，chezaidiannaoshixiangdangteshudechuizhichanyeshichang，chezaidianyuangongying，dianyuantuboguanli，xitongkangzhenshejideng，douxuyaojingguoshichangyanzhengdechanyeknow-how才(cai)能(neng)達(da)成(cheng)。新(xin)漢(han)在(zai)研(yan)發(fa)設(she)計(ji)此(ci)款(kuan)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)時(shi)，不(bu)但(dan)運(yun)用(yong)長(chang)年(nian)在(zai)車(che)載(zai)市(shi)場(chang)應(ying)用(yong)的(de)產(chan)業(ye)知(zhi)識(shi)
，全(quan)盤(pan)考(kao)慮(lv)係(xi)統(tong)穩(wen)定(ding)性(xing)與(yu)未(wei)來(lai)擴(kuo)充(chong)的(de)需(xu)求(qiu)，同(tong)時(shi)做(zuo)到(dao)能(neng)讓(rang)出(chu)租(zu)車(che)商(shang)於(yu)五(wu)分(fen)鍾(zhong)內(nei)完(wan)成(cheng)係(xi)統(tong)的(de)安(an)裝(zhuang)
，以(yi)滿(man)足(zu)十(shi)萬(wan)輛(liang)龐(pang)大(da)車(che)隊(dui)在(zai)短(duan)時(shi)間(jian)完(wan)成(cheng)布(bu)建(jian)的(de)目(mu)標(biao)。

　　種種的應用，因物聯網技術的興起
，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi
，chujishixingzaidichihewanlezixun
，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng，lijicijixiaoshouchengchang。linhongzhourenwei，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992年(nian)
，事(shi)業(ye)部(bu)橫(heng)跨(kua)工(gong)業(ye)電(dian)腦(nao)，車(che)載(zai)電(dian)腦(nao)

，多(duo)媒(mei)體(ti)，網(wang)絡(luo)安(an)全(quan)及(ji)智(zhi)能(neng)監(jian)控(kong)等(deng)五(wu)大(da)應(ying)用(yong)市(shi)場(chang)，並(bing)於(yu)五(wu)個(ge)主(zhu)要(yao)國(guo)家(jia)設(she)有(you)分(fen)公(gong)司(si)，以(yi)提(ti)供(gong)全(quan)球(qiu)服(fu)務(wu)。新(xin)漢(han)專(zhuan)精(jing)於(yu)產(chan)業(ye)深(shen)耕(geng)，目(mu)前(qian)在(zai)無(wu)風(feng)扇(shan)強(qiang)固(gu)電(dian)腦(nao)（NISE係列，車載電腦（VTC係列）
，網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn