智能化行業現狀簡述 

　　建jian築zhu智zhi能neng化hua行xing業ye是shi個ge新xin興xing的de行xing業ye




，目mu前qian全quan國guo行xing業ye內nei的de以yi生sheng產chan樓lou宇yu智zhi能neng化hua產chan品pin生sheng產chan廠chang家jia共gong有you兩liang百bai多duo家jia
，這zhe些xie生sheng產chan型xing企qi業ye大da多duo處chu於yu初chu創chuang期qi
，規gui模mo較jiao小xiao。行xing業ye內nei並bing沒mei有you出chu現xian明ming顯xian的de市shi場chang領ling導dao品pin牌pai

，而就市場競爭而言，各廠家之間也沒有非常明確的直接競爭對手可以參照，整個行業顯然是處於一個“群雄混戰”的時期。行業的市場集中也是相對較低的，CR4（行業排名前4位的企業的銷售額占行業總的銷售額的比例）肯定是遠遠低於通常意義上30%這個低市場集中度標準的。一般來說，對於低市場集中度行業而言，市場環境錯綜複雜，難以判斷競爭是否激烈
、行(xing)業(ye)是(shi)否(fou)成(cheng)熟(shu)等(deng)看(kan)似(si)簡(jian)單(dan)的(de)問(wen)題(ti)。但(dan)一(yi)個(ge)不(bu)爭(zheng)的(de)事(shi)實(shi)是(shi)，在(zai)這(zhe)類(lei)行(xing)業(ye)中(zhong)大(da)中(zhong)小(xiao)各(ge)類(lei)企(qi)業(ye)往(wang)往(wang)均(jun)會(hui)麵(mian)臨(lin)相(xiang)當(dang)多(duo)的(de)市(shi)場(chang)機(ji)會(hui)，每(mei)個(ge)廠(chang)家(jia)都(dou)有(you)獲(huo)取(qu)市(shi)場(chang)機(ji)會(hui)的(de)可(ke)能(neng)。 

　　智能化產品的消費者簡析 

　　目mu前qian盡jin管guan沒mei有you進jin行xing規gui範fan的de消xiao費fei者zhe調tiao查zha，不bu過guo就jiu目mu前qian從cong智zhi能neng化hua產chan品pin銷xiao往wang的de終zhong端duan用yong戶hu信xin息xi再zai加jia上shang一yi定ding程cheng度du的de合he理li推tui測ce，從cong營ying銷xiao的de角jiao度du出chu發fa我wo們men可ke以yi得de到dao以yi下xia啟qi示shi。 

　　1.消費者身份鑒定 

　　雖然目前我們沒有關於消費者決策層的知識結構、年齡、個人喜好等方麵的準確數據，但是由於房地產行業的特性，在新樓盤開盤銷售前沒有誰知道最終消費者（也就是住戶）shishui，danshicongzhinenghuachanpindexiaoshouhuanjieshanglaikanjuedaduoshudoushifangdichankaifashangzuoweigoumaijuecezhe，jiumuqiandeguoqinglaishuo，nengmaideqifangzideren，yekeyijiandandirendingwomendexiaofeizhedoushi“有錢人”。 

　　2.購買決策者行為 

　　根據產品消費者的身份認定
，我們可以知道房地產開發商盡管在對智能化產品的整個購買決策的過程中對於功能利益
、情感利益以及購物體驗三個方麵都是很看重的
，但是，這種消費行為是一種典型的“擴張型消費”行xing為wei
，而er作zuo為wei決jue策ce人ren並bing不bu是shi真zhen正zheng意yi義yi上shang的de最zui終zhong使shi用yong者zhe在zai購gou買mai決jue策ce時shi必bi然ran存cun在zai非fei理li性xing的de因yin素su，況kuang且qie，由you於yu建jian築zhu智zhi能neng化hua行xing業ye在zai中zhong國guo出chu現xian隻zhi有you短duan短duan十shi幾ji年nian的de時shi間jian

，目mu前qian絕jue大da多duo數shu的de購gou買mai決jue策ce者zhe對dui產chan品pin的de認ren知zhi度du是shi很hen低di的de，這zhe就jiu導dao致zhi在zai現xian實shi操cao作zuo時shi開kai發fa商shang作zuo為wei購gou買mai決jue策ce者zhe卻que過guo多duo地di替ti那na些xie“有錢人”做了不該做的主。 

　　現實中具體問題的分析 

　　1.開發商多花冤枉錢 

　　A.大da多duo數shu房fang地di產chan開kai發fa商shang對dui建jian築zhu智zhi能neng化hua弱ruo電dian係xi統tong的de相xiang關guan規gui範fan要yao求qiu不bu甚shen了le解jie，更geng缺que乏fa專zhuan業ye的de人ren士shi從cong事shi這zhe方fang麵mian的de工gong作zuo，容rong易yi在zai不bu知zhi情qing的de情qing況kuang下xia做zuo出chu不bu適shi當dang的de購gou買mai決jue策ce。目mu前qian
，大da多duo數shu開kai發fa商shang主zhu要yao是shi根gen據ju自zi己ji開kai發fa的de樓lou盤pan的de檔dang次ci來lai確que定ding智zhi能neng化hua的de投tou入ru，往wang往wang是shi想xiang投tou入ru盡jin可ke能neng少shao的de情qing況kuang下xia建jian最zui好hao的de智zhi能neng化hua係xi統tong，可ke是shi建jian好hao了le又you成cheng了le擺bai設she，應ying用yong情qing況kuang很hen不bu盡jin如ru人ren意yi，這zhe就jiu是shi花hua了le冤yuan枉wang線xian。 

　　B.開發商被動接受來自各種關係的工程商或廠家的“忽悠”，要(yao)打(da)造(zao)所(suo)謂(wei)的(de)智(zhi)能(neng)化(hua)的(de)來(lai)提(ti)升(sheng)樓(lou)盤(pan)銷(xiao)售(shou)亮(liang)點(dian)，其(qi)實(shi)結(jie)果(guo)往(wang)往(wang)是(shi)掏(tao)了(le)不(bu)少(shao)的(de)錢(qian)卻(que)隻(zhi)能(neng)提(ti)供(gong)給(gei)業(ye)主(zhu)們(men)幾(ji)乎(hu)無(wu)從(cong)選(xuan)擇(ze)的(de)各(ge)項(xiang)服(fu)務(wu)
，尤(you)其(qi)是(shi)這(zhe)些(xie)所(suo)謂(wei)的(de)亮(liang)點(dian)對(dui)樓(lou)盤(pan)銷(xiao)售(shou)所(suo)產(chan)生(sheng)的(de)積(ji)極(ji)影(ying)響(xiang)過(guo)多(duo)的(de)是(shi)人(ren)為(wei)編(bian)造(zao)出(chu)來(lai)的(de)
，這(zhe)點(dian)從(cong)目(mu)前(qian)樓(lou)市(shi)的(de)現(xian)狀(zhuang)就(jiu)充(chong)分(fen)得(de)到(dao)印(yin)證(zheng)了(le)
，無(wu)論(lun)在(zai)什(shen)麼(me)時(shi)候(hou)智(zhi)能(neng)化(hua)都(dou)不(bu)可(ke)能(neng)成(cheng)為(wei)影(ying)響(xiang)房(fang)價(jia)的(de)主(zhu)要(yao)因(yin)素(su)
，那(na)隻(zhi)是(shi)廠(chang)家(jia)騙(pian)開(kai)發(fa)商(shang)，開(kai)發(fa)商(shang)騙(pian)業(ye)主(zhu)的(de)商(shang)業(ye)遊(you)戲(xi)，關(guan)鍵(jian)點(dian)是(shi)：如(ru)果(guo)智(zhi)能(neng)化(hua)產(chan)品(pin)不(bu)能(neng)最(zui)終(zhong)得(de)到(dao)業(ye)主(zhu)的(de)認(ren)可(ke)的(de)話(hua)，最(zui)終(zhong)對(dui)誰(shui)都(dou)是(shi)不(bu)利(li)的(de)

，因(yin)此(ci)
，還(hai)是(shi)讓(rang)業(ye)主(zhu)自(zi)己(ji)去(qu)決(jue)定(ding)家(jia)庭(ting)智(zhi)能(neng)化(hua)產(chan)品(pin)的(de)購(gou)買(mai)吧(ba)，至(zhi)少(shao)應(ying)該(gai)讓(rang)業(ye)主(zhu)在(zai)一(yi)定(ding)的(de)範(fan)圍(wei)內(nei)有(you)選(xuan)擇(ze)產(chan)品(pin)的(de)型(xing)號(hao)、款式
、價格等等的權力。

　　C.目(mu)前(qian)盡(jin)管(guan)國(guo)家(jia)對(dui)從(cong)事(shi)建(jian)築(zhu)智(zhi)能(neng)化(hua)行(xing)業(ye)的(de)企(qi)業(ye)有(you)相(xiang)關(guan)的(de)資(zi)質(zhi)要(yao)求(qiu)，但(dan)是(shi)在(zai)實(shi)際(ji)操(cao)作(zuo)層(ceng)麵(mian)仍(reng)然(ran)存(cun)在(zai)很(hen)多(duo)問(wen)題(ti)，一(yi)些(xie)大(da)大(da)小(xiao)小(xiao)的(de)工(gong)程(cheng)公(gong)司(si)借(jie)用(yong)別(bie)人(ren)的(de)資(zi)質(zhi)承(cheng)攬(lan)弱(ruo)電(dian)工(gong)程(cheng)
，甚(shen)至(zhi)有(you)些(xie)開(kai)發(fa)商(shang)根(gen)本(ben)就(jiu)對(dui)工(gong)程(cheng)商(shang)是(shi)否(fou)有(you)資(zi)質(zhi)不(bu)做(zuo)要(yao)求(qiu)，單(dan)純(chun)看(kan)誰(shui)的(de)價(jia)格(ge)低(di)就(jiu)給(gei)誰(shui)做(zuo)施(shi)工(gong)，這(zhe)就(jiu)使(shi)得(de)許(xu)多(duo)低(di)價(jia)中(zhong)標(biao)的(de)工(gong)程(cheng)商(shang)在(zai)設(she)備(bei)采(cai)購(gou)環(huan)節(jie)上(shang)通(tong)過(guo)各(ge)種(zhong)方(fang)法(fa)追(zhui)求(qiu)利(li)潤(run)最(zui)大(da)化(hua)，而(er)把(ba)產(chan)品(pin)的(de)品(pin)質(zhi)和(he)施(shi)工(gong)的(de)質(zhi)量(liang)放(fang)在(zai)其(qi)次(ci)，這(zhe)實(shi)際(ji)上(shang)還(hai)是(shi)提(ti)高(gao)了(le)開(kai)發(fa)商(shang)的(de)綜(zong)合(he)成(cheng)本(ben)。需(xu)要(yao)說(shuo)明(ming)的(de)是(shi)，在(zai)住(zhu)宅(zhai)小(xiao)區(qu)的(de)智(zhi)能(neng)化(hua)係(xi)統(tong)設(she)備(bei)中(zhong)，樓(lou)宇(yu)對(dui)講(jiang)產(chan)品(pin)和(he)智(zhi)能(neng)家(jia)居(ju)產(chan)品(pin)約(yue)占(zhan)了(le)總(zong)投(tou)資(zi)的(de)40%-60%的比例。 

　　D.jianzhuzhinenghuaxitongcongchanpinshangzhuyaofenchengliangdabufen，yishigonggongshebei
，ershizhuhuneishebei，gonggongshebeideshiyongheweihujibenshangshiyouwuyebumenlaifuzede，yincicongtourudexuqiulaishuoyinggaishikaifashanganzhaozijidexuqiulaijiande，erzhuhuneideshebeizhuyaoshiyezhushiyong，yincizhebufenshebeidetouruxuqiukeyishiyezhuzijilaijueding

，ermuqianjuedaduoshukaifashangzaifangzizaohaoyihoujiaofugeiyezhushi，jiuyijingtiyezhugoumaihaolehuneishebei，chujingzhuangxiudefangziwai，juedaduoshuyezhunadaoyaochihoushibukenengmashangruzhude，zhejiuyiweizhezhexiehuneishebeiyaoxianzhihenchangyiduanshijianle
，erzhezhongzhinenghuachanpinbenshenbushixiangfangziyiyangyoukenengbaozhihuoshengzhide，tazhihuibeisunhuaihebianzhi
，yincishibubiguozaogoumaide，bimianbubiyaodelangfei
，genghekuangzhuhudexuqiushiyouchayihuade，bukenengmeigezhuhudouxihuantongyizhongxinghaodechanpin，zaizhedianshangqishikaifashangjiububiqu“越趄代刨”了。 

　　2.物業部門管理困難 

　　A.開(kai)發(fa)商(shang)在(zai)項(xiang)目(mu)完(wan)成(cheng)後(hou)的(de)兩(liang)三(san)年(nian)內(nei)就(jiu)整(zheng)體(ti)交(jiao)給(gei)物(wu)業(ye)部(bu)門(men)管(guan)理(li)了(le)，而(er)當(dang)初(chu)對(dui)智(zhi)能(neng)化(hua)係(xi)統(tong)設(she)備(bei)的(de)采(cai)購(gou)和(he)今(jin)後(hou)對(dui)係(xi)統(tong)維(wei)護(hu)和(he)使(shi)用(yong)環(huan)節(jie)上(shang)就(jiu)必(bi)然(ran)出(chu)現(xian)脫(tuo)節(jie)
，當(dang)初(chu)的(de)工(gong)程(cheng)施(shi)工(gong)商(shang)和(he)設(she)備(bei)提(ti)供(gong)商(shang)隻(zhi)對(dui)開(kai)發(fa)商(shang)或(huo)總(zong)包(bao)方(fang)負(fu)責(ze)，所(suo)涉(she)及(ji)的(de)款(kuan)項(xiang)也(ye)是(shi)與(yu)開(kai)發(fa)商(shang)或(huo)總(zong)包(bao)方(fang)結(jie)算(suan)，物(wu)業(ye)管(guan)理(li)部(bu)門(men)從(cong)源(yuan)頭(tou)上(shang)就(jiu)失(shi)去(qu)了(le)對(dui)智(zhi)能(neng)化(hua)係(xi)統(tong)設(she)備(bei)維(wei)護(hu)獲(huo)取(qu)良(liang)好(hao)的(de)售(shou)後(hou)支(zhi)持(chi)
，這(zhe)種(zhong)現(xian)象(xiang)也(ye)就(jiu)是(shi)開(kai)發(fa)商(shang)直(zhi)接(jie)帶(dai)給(gei)物(wu)業(ye)部(bu)門(men)的(de)
，由(you)於(yu)這(zhe)是(shi)目(mu)前(qian)的(de)行(xing)業(ye)現(xian)狀(zhuang)，物(wu)業(ye)部(bu)門(men)也(ye)沒(mei)有(you)與(yu)開(kai)發(fa)商(shang)平(ping)等(deng)對(dui)話(hua)的(de)資(zi)格(ge)隻(zhi)能(neng)吃(chi)啞(ya)巴(ba)虧(kui)了(le)。 

　　B.youyuzhiqiankaifashangyijinggouzhihaolehuneishebei，erxingyeneideyiguanzuofashigongchengshanghuoshebeitigongshangzhitigongliangdaosanniandezhibaoqi，zhejiuwangwangdaozhiyezhukaishishiyonghuneishebeishi，chanpindebaoxiuqijiuyijinglinjinjieshu
，shouhoufuwudebudaobaozheng
，zhaolaiyezhudezhijietousu
，cishikaifashangzaoyibuguanle，zhinengshiwuyequmiandui。 

　　C.工(gong)程(cheng)施(shi)工(gong)合(he)同(tong)是(shi)工(gong)程(cheng)承(cheng)包(bao)商(shang)與(yu)開(kai)發(fa)商(shang)發(fa)生(sheng)的(de)關(guan)係(xi)，盡(jin)管(guan)在(zai)具(ju)體(ti)條(tiao)款(kuan)中(zhong)會(hui)有(you)明(ming)確(que)的(de)約(yue)束(shu)
，包(bao)括(kuo)質(zhi)保(bao)金(jin)等(deng)
，但(dan)是(shi)
，如(ru)果(guo)出(chu)現(xian)係(xi)統(tong)設(she)備(bei)不(bu)能(neng)正(zheng)常(chang)使(shi)用(yong)的(de)問(wen)題(ti)，這(zhe)已(yi)經(jing)不(bu)是(shi)單(dan)純(chun)靠(kao)質(zhi)保(bao)金(jin)能(neng)解(jie)決(jue)的(de)問(wen)題(ti)
，甚(shen)至(zhi)有(you)些(xie)工(gong)程(cheng)商(shang)根(gen)本(ben)就(jiu)不(bu)打(da)算(suan)要(yao)回(hui)這(zhe)筆(bi)錢(qian)了(le)，犧(xi)牲(sheng)的(de)隻(zhi)能(neng)是(shi)物(wu)業(ye)和(he)業(ye)主(zhu)的(de)利(li)益(yi)了(le)，因(yin)為(wei)，物(wu)業(ye)部(bu)門(men)更(geng)多(duo)是(shi)執(zhi)行(xing)後(hou)期(qi)設(she)備(bei)使(shi)用(yong)管(guan)理(li)的(de)
，在(zai)責(ze)權(quan)上(shang)無(wu)法(fa)理(li)順(shun)與(yu)工(gong)程(cheng)商(shang)的(de)關(guan)係(xi)
，直(zhi)接(jie)導(dao)致(zhi)物(wu)業(ye)管(guan)理(li)工(gong)作(zuo)難(nan)以(yi)協(xie)調(tiao)。 

　　3.業主買了不知情的單 

　　A.kaifashangyouyugezhongkenengdeyuanyin，zaizhinenghuaxitongjiansheshiwangwanghuicunzaifeilixingdetouru，youqishizaiwufazhidaoyezhudeshijixuqiushijiujinxinghuneishebeidecaigou，gengzhongyaodeshiyouyuzhezhonghuneishebeidebutongyongxingshideyezhuhennanjinxingzizhuxingdexuanzehegenghuan，kaifashangbiranyijingbazhebumendetourudechengbenzhuanhuachengyezhudegoufangchengbenle，eryezhumaideshifangzibingbushizhezhongshebei，kaifashangyifangmianweilefangzinenggenghaomaijiuzengsongzhezhongshebei，lingyifangmianshuidouqingchu“羊毛不會出在狗身上的”
，最終是業主買單。 

　　B.wuyegongsizaimeiyoucanyushebeigoumaideqingkuangxia，quezaichengdanzheshebeishouhoushiyongjiweihudezhize，duiyezhudetousuyehennanjiejue，jishinengxietiaohaogongchengshanghuochangjialaijiejuewenti
，yezhiyouyezhuzijizaicimaidanle。 

　　以yi上shang的de分fen析xi可ke能neng不bu盡jin詳xiang實shi
，但dan是shi無wu論lun在zai何he時shi做zuo為wei開kai發fa商shang來lai說shuo如ru何he用yong好hao每mei分fen錢qian
，也ye多duo從cong購gou房fang者zhe的de角jiao度du考kao慮lv用yong好hao每mei分fen錢qian必bi競jing是shi很hen重zhong要yao的de一yi件jian事shi，房fang子zi可ke以yi預yu售shou並bing不bu一yi定ding要yao連lian家jia庭ting智zhi能neng化hua產chan品pin也ye預yu售shou啊a，多duo給gei點dian業ye主zhu自zi行xing選xuan擇ze的de權quan力li才cai能neng體ti現xian市shi場chang競jing爭zheng中zhong的de公gong平ping。為wei此ci
，我wo們men必bi須xu尋xun求qiu一yi套tao切qie實shi可ke行xing的de方fang案an來lai破po解jie房fang地di產chan開kai發fa商shang在zai打da造zao建jian築zhu智zhi能neng化hua係xi統tong建jian設she過guo程cheng中zhong的de若ruo幹gan難nan題ti，真zhen正zheng做zuo到dao建jian築zhu智zhi能neng化hua係xi統tong“有人建、有人管、有人用

、有人修

，能建好、能管好

、能用好
、能修好”。