低壓電器行業麵臨三大挑戰不可躲
http://kadhoai.com.cn 2026-04-26 16:00:57 來源:互聯網
在(zai)日(ri)前(qian)召(zhao)開(kai)的(de)低(di)壓(ya)電(dian)器(qi)行(xing)業(ye)發(fa)展(zhan)研(yan)討(tao)會(hui)上(shang),業(ye)內(nei)人(ren)士(shi)提(ti)出(chu),低(di)壓(ya)電(dian)器(qi)將(jiang)進(jin)入(ru)電(dian)荒(huang)帶(dai)來(lai)的(de)發(fa)展(zhan)上(shang)升(sheng)期(qi),但(dan)是(shi)也(ye)麵(mian)臨(lin)各(ge)種(zhong)挑(tiao)戰(zhan)。這(zhe)些(xie)挑(tiao)戰(zhan)包(bao)括(kuo):
挑戰之一:跨國公司來中國投資建廠
中國加入WTO後(hou),許(xu)多(duo)跨(kua)國(guo)公(gong)司(si)開(kai)始(shi)在(zai)中(zhong)國(guo)投(tou)資(zi)建(jian)廠(chang),使(shi)國(guo)外(wai)同(tong)類(lei)產(chan)品(pin)大(da)量(liang)湧(yong)入(ru)。他(ta)們(men)利(li)用(yong)技(ji)術(shu)和(he)品(pin)牌(pai)優(you)勢(shi)占(zhan)領(ling)了(le)越(yue)來(lai)越(yue)大(da)的(de)市(shi)場(chang)。國(guo)內(nei)的(de)市(shi)場(chang)競(jing)爭(zheng)已(yi)發(fa)展(zhan)為(wei)國(guo)際(ji)化(hua)競(jing)爭(zheng)。
挑戰之二:國外各種壁壘和技術標準
jinjinian,meidangshoudaozhongguochanpindechongji,yixieguojiajiuqidonggezhongbileihejishubiaozhunlaiyingxiangzhongguochanpinchukou。julejie,oumengjiushitongguotiaozhenggezhongzhenduixingdejishuzhibiaolaishezhizhangai。womenbuyaojiangjishuzhibiaojiandandilijieweiduichanpindebaohu,tongshiyeyaokandaozhexiebiaozhundeshishijiangyinfaxinyilundechanpingengxinhuandai。weilebimianguoneichanpinyuguowaichanpinchajuyuelayueda,womendeqiyebixuyaojiadayanfatouru。
挑戰之三:電器營銷方式要轉變
此前,溫州低壓電器產品的營銷渠道是在外的溫州營銷大軍。隨著技術的提升和品牌的建立,溫州電器產品的營銷“路徑”xuyaozaijian。yuanyouyingxiaoyuanyouyubudongjishu,meibanfajiangchanpindeyoushijieshaogeikehu,shiwenzhoudechanpinwufajinrugaoduanshichang。dangran,yaoxiangcongyuanlaidetuixiaozhuanweipinpaiyingxiaojianghuichuxianjiaodadefengxian,shenzhiyaofuchuhendadedaijia。
應對之策:提升產品技術含量
麵mian對dui種zhong種zhong壓ya力li,低di壓ya電dian器qi企qi業ye如ru何he應ying對dui值zhi得de探tan討tao。業ye內nei人ren士shi認ren為wei,低di壓ya電dian器qi行xing業ye要yao提ti升sheng產chan品pin技ji術shu含han量liang,從cong勞lao動dong密mi集ji型xing向xiang技ji術shu密mi集ji型xing方fang向xiang發fa展zhan,要yao加jia大da對dui國guo外wai各ge種zhong技ji術shu指zhi標biao的de研yan究jiu,縮suo小xiao我wo們men與yu國guo際ji大da企qi業ye的de距ju離li,同tong時shi減jian少shao低di水shui平ping的de重zhong複fu投tou資zi,注zhu重zhong人ren才cai,加jia大da科ke研yan和he產chan品pin開kai發fa力li度du,同tong時shi也ye要yao花hua大da力li氣qi打da擊ji假jia冒mao偽wei劣lie產chan品pin等deng。