2006年第5期(總第39期)《變頻通訊》中刊登了一篇題為《技術利劍揮師高壓變頻市場前沿》的文章。透過《電氣時代》對dui利li德de華hua福fu薑jiang繼ji增zeng董dong事shi長chang的de專zhuan訪fang,可ke以yi感gan受shou到dao一yi種zhong全quan新xin的de訊xun息xi,那na就jiu是shi公gong司si將jiang植zhi根gen於yu市shi場chang前qian沿yan,把ba利li德de華hua福fu著zhe力li打da造zao成cheng為wei一yi個ge節jie能neng服fu務wu商shang。
正如薑董在《電氣時代》專訪中談到的,“我們的定位是做‘節能、環保的設備提供商和服務提供商’”。jiuqiyunyi,shiyaozaitigongjienengchanpindetongshi,tigongjienengfuwu。tongguogaoyabianpinzhezhongjienengchanpingoujianjienengfuwudepingtai,weiyonghutigongchanpindetongshi,tigongxiangguanlianyanshenfuwu,shunyingshehuiduijienenghuanbaochanpindexuqiu。zheshigongsijuyouqianzhanxingyanguangdezhanlvezhuanbian,yeshizheyanyushichangcongchanpincaigouxuqiuxiangjienengfuwuxuqiudezhuanbian。
在企業改製、jienengzengxiao,chuangjianjieyuexingshehuidedabeijingxia,yuelaiyueduodeqiyezaixuqiuyouzhichanpindetongshi,kaishixunqiujienengchanpindeyizhanshifuwu,xiwangtouguoyiciyunzuojiejuesuoyoumianlinheweinengyujiandewenti。zaizhongduodexitongjichengshangdangzhong,baokuoGE、ABB、SIEMENS等國際品牌,也都在倡導“提供係統化完整解決方案、綜合配套及工程服務”,積極為客戶提供更為全麵的技術及服務支持,順應市場和客戶的需求。
以高壓變頻器為基礎,構建針對不同行業、不同領域的高壓變頻節能應用係統;從優化係統、改善生產工藝、實現經濟運行,提高生產效率、降低生產成本的角度出發,為用戶提供完整的係統化節能服務是用戶的最終需求。
應該說,這是一種經營理念的巨大轉變;把ba企qi業ye的de產chan品pin銷xiao售shou,上shang升sheng到dao服fu務wu營ying銷xiao層ceng麵mian上shang來lai,就jiu是shi把ba企qi業ye的de服fu務wu做zuo成cheng了le品pin牌pai的de價jia值zhi來lai影ying響xiang市shi場chang。這zhe其qi中zhong,首shou先xian要yao得de益yi於yu產chan品pin本ben身shen的de技ji術shu、質量等基礎因素。海爾在倡導“成套家電”的同時,其實是在更加強調“服務創造價值”的經營理念。
節jie能neng服fu務wu是shi一yi種zhong服fu務wu模mo式shi,更geng是shi一yi種zhong參can與yu競jing爭zheng的de手shou段duan和he差cha異yi化hua技ji術shu競jing爭zheng優you勢shi。從cong項xiang目mu的de初chu期qi運yun作zuo,貫guan穿chuan始shi終zhong的de是shi節jie能neng係xi統tong應ying用yong和he係xi統tong優you化hua、實現經濟性運行的整體解決方案以及成套技術服務;變bian頻pin器qi是shi實shi現xian係xi統tong節jie能neng的de設she備bei和he途tu徑jing之zhi一yi。將jiang節jie能neng化hua係xi統tong服fu務wu與yu高gao壓ya變bian頻pin的de產chan品pin服fu務wu相xiang結jie合he,符fu合he眾zhong多duo用yong戶hu不bu再zai局ju限xian於yu傳chuan統tong意yi義yi上shang的de設she備bei維wei護hu、升sheng級ji和he備bei品pin備bei件jian更geng迭die要yao求qiu,而er是shi更geng多duo渴ke望wang提ti供gong更geng多duo個ge性xing化hua服fu務wu,甚shen至zhi參can與yu到dao整zheng個ge節jie能neng項xiang目mu的de全quan過guo程cheng當dang中zhong來lai,為wei用yong戶hu謀mou求qiu更geng高gao的de投tou資zi回hui報bao的de切qie實shi需xu求qiu。能neng夠gou更geng為wei貼tie切qie的de體ti現xian“服務到位”的涵義。
muqiandegaoyabianpinshichang,zhuyaojingzhengjizhongzaiyizhiyingyonglingyudangzhongdechanpinjingzhengfangmian。gaoyabianpinqideshichangguimo,youlaiyugaoyabianpinjishuyingyongdetuiguang。huanjuhuashuo,guoneigeshebeizhizaoshangzhijiandejiliejingzhenghaizhuyaoshijuxianyuyizhilingyudejiagejingzheng。zaiweizhiyingyonglingyuheqianzaishichangdetuiguangfangmian,faneryoulaiyuxitongjichengshangduigaoyabianpinjishudeyingyongtuiguangqingkuang。
從用戶應用的角度出發,幫助用戶全麵解決係統節能、改善係統工藝、實現經濟運行等方麵的實際問題;為用戶提供專業化、全麵的優質節能服務,提高投資收益,成為公司運營管理的重要組成部分。
著力研究高壓變頻產品發展技術、不斷創新,保持產品的“技術領先”是高壓變頻在應用領域競爭的舉措之一。而研究高壓變頻在係統應用中的係統優化和控製技術,保持產品在未知應用領域、新應用方麵的“技術領先”,則(ze)是(shi)凸(tu)現(xian)了(le)競(jing)爭(zheng)中(zhong)的(de)差(cha)異(yi)化(hua)技(ji)術(shu)優(you)勢(shi)。正(zheng)是(shi)因(yin)為(wei)掌(zhang)握(wo)了(le)這(zhe)種(zhong)特(te)定(ding)領(ling)域(yu)或(huo)專(zhuan)業(ye)的(de)應(ying)用(yong)技(ji)術(shu),才(cai)使(shi)得(de)在(zai)產(chan)品(pin)節(jie)能(neng)應(ying)用(yong)的(de)服(fu)務(wu)方(fang)麵(mian)形(xing)成(cheng)了(le)比(bi)對(dui)優(you)勢(shi)。高(gao)壓(ya)變(bian)頻(pin)器(qi)作(zuo)為(wei)一(yi)種(zhong)電(dian)機(ji)調(tiao)速(su)產(chan)品(pin),其(qi)實(shi)現(xian)的(de)功(gong)能(neng)和(he)目(mu)的(de)不(bu)存(cun)在(zai)本(ben)質(zhi)差(cha)異(yi),從(cong)某(mou)種(zhong)程(cheng)度(du)上(shang)講(jiang),其(qi)產(chan)品(pin)本(ben)身(shen)若(ruo)不(bu)存(cun)在(zai)技(ji)術(shu)設(she)計(ji)和(he)質(zhi)量(liang)上(shang)差(cha)異(yi),也(ye)就(jiu)不(bu)存(cun)在(zai)誰(shui)能(neng)用(yong)誰(shui)不(bu)能(neng)用(yong)的(de)問(wen)題(ti)。而(er)此(ci)時(shi),不(bu)能(neng)掌(zhang)握(wo)其(qi)應(ying)用(yong)技(ji)術(shu),則(ze)沒(mei)有(you)辦(ban)法(fa)把(ba)變(bian)頻(pin)技(ji)術(shu)應(ying)用(yong)到(dao)生(sheng)產(chan)係(xi)統(tong)當(dang)中(zhong)實(shi)現(xian)節(jie)能(neng)或(huo)達(da)到(dao)預(yu)期(qi)目(mu)標(biao),這(zhe)就(jiu)成(cheng)了(le)節(jie)能(neng)服(fu)務(wu)過(guo)程(cheng)中(zhong)的(de)一(yi)種(zhong)強(qiang)有(you)力(li)的(de)技(ji)術(shu)服(fu)務(wu)優(you)勢(shi)。保(bao)障(zhang)應(ying)用(yong)技(ji)術(shu)的(de)安(an)全(quan)就(jiu)是(shi)保(bao)持(chi)節(jie)能(neng)服(fu)務(wu)中(zhong)的(de)技(ji)術(shu)優(you)勢(shi),當(dang)然(ran),任(ren)何(he)一(yi)種(zhong)技(ji)術(shu)都(dou)會(hui)有(you)其(qi)屏(ping)蔽(bi)期(qi),當(dang)它(ta)在(zai)一(yi)定(ding)範(fan)圍(wei)內(nei)成(cheng)為(wei)一(yi)種(zhong)共(gong)享(xiang)技(ji)術(shu)時(shi),就(jiu)失(shi)去(qu)了(le)其(qi)競(jing)爭(zheng)的(de)優(you)勢(shi)。
麵對競爭激烈、紛(fen)繁(fan)龐(pang)雜(za)的(de)國(guo)內(nei)高(gao)壓(ya)變(bian)頻(pin)器(qi)市(shi)場(chang),提(ti)供(gong)係(xi)統(tong)化(hua)節(jie)能(neng)服(fu)務(wu)不(bu)是(shi)一(yi)劑(ji)放(fang)之(zhi)萬(wan)物(wu)而(er)皆(jie)準(zhun)的(de)良(liang)方(fang)。高(gao)壓(ya)變(bian)頻(pin)節(jie)能(neng)設(she)備(bei)的(de)采(cai)購(gou)市(shi)場(chang)並(bing)不(bu)會(hui)因(yin)為(wei)節(jie)能(neng)係(xi)統(tong)服(fu)務(wu)的(de)產(chan)生(sheng)而(er)消(xiao)退(tui),而(er)是(shi)兩(liang)者(zhe)會(hui)長(chang)期(qi)並(bing)存(cun),順(shun)應(ying)於(yu)不(bu)同(tong)的(de)市(shi)場(chang)需(xu)求(qiu)。
係(xi)統(tong)化(hua)的(de)節(jie)能(neng)服(fu)務(wu),其(qi)主(zhu)要(yao)市(shi)場(chang)是(shi)在(zai)未(wei)知(zhi)領(ling)域(yu)和(he)拓(tuo)展(zhan)的(de)新(xin)領(ling)域(yu)推(tui)廣(guang)當(dang)中(zhong),這(zhe)些(xie)潛(qian)在(zai)的(de)市(shi)場(chang)則(ze)具(ju)有(you)更(geng)為(wei)廣(guang)闊(kuo)的(de)發(fa)展(zhan)空(kong)間(jian),由(you)於(yu)沒(mei)有(you)可(ke)借(jie)鑒(jian)的(de)成(cheng)熟(shu)係(xi)統(tong)應(ying)用(yong)經(jing)驗(yan),以(yi)及(ji)新(xin)領(ling)域(yu)產(chan)品(pin)應(ying)用(yong)方(fang)麵(mian)的(de)不(bu)可(ke)預(yu)見(jian)性(xing),使(shi)得(de)在(zai)新(xin)領(ling)域(yu)、xinshebeishangdeyingyongxingchenggaoyabianpinyingyongdejishumenkan。zhezhengshijienengfuwutishengqiyejingzhengli,shixianfuwuzengzhideshouduan,erzaiyizhidebianpinyingyonglingyu,chanpindejiage、質量、品牌、服務仍然是競爭的焦點。
運用“引導消費”delinian,zhuanbianyonghuheshichangduigaoyabianpinzhizaoshangxiangjienengxitongfuwushangfangmianderenshizhuanbian,tongguoxitonghuafuwuxingchengchayihuabiduiyoushi,congertishengqiyenaizhi“引領”行業的發展趨向。不斷提升產品創新的同時,實現新領域、新應用技術的研究,拓展多樣化、多duo層ceng次ci節jie能neng服fu務wu產chan品pin產chan生sheng技ji術shu競jing爭zheng優you勢shi,從cong而er,在zai市shi場chang導dao向xiang上shang掌zhang握wo主zhu動dong,擺bai脫tuo產chan品pin競jing爭zheng的de局ju麵mian。在zai提ti升sheng產chan品pin服fu務wu的de同tong時shi,向xiang深shen層ceng的de係xi統tong節jie能neng服fu務wu方fang向xiang發fa展zhan,為wei用yong戶hu提ti供gong全quan麵mian的de節jie能neng服fu務wu是shi強qiang化hua“服務到位”的de具ju體ti表biao現xian。想xiang用yong戶hu之zhi所suo想xiang,急ji用yong戶hu之zhi所suo急ji,一yi切qie從cong用yong戶hu的de利li益yi出chu發fa,為wei客ke戶hu創chuang造zao價jia值zhi,實shi現xian價jia值zhi的de最zui大da化hua,才cai能neng夠gou真zhen正zheng實shi現xian雙shuang贏ying的de局ju麵mian。