http://kadhoai.com.cn 2026-04-27 03:11:32 來源:廣州日報
今年3月(yue)起(qi),定(ding)速(su)空(kong)調(tiao)將(jiang)要(yao)實(shi)施(shi)能(neng)效(xiao)新(xin)標(biao)準(zhun)。一(yi)大(da)批(pi)低(di)價(jia)但(dan)能(neng)效(xiao)級(ji)別(bie)低(di)的(de)空(kong)調(tiao)將(jiang)被(bei)淘(tao)汰(tai)出(chu)市(shi)場(chang)。而(er)變(bian)頻(pin)空(kong)調(tiao)由(you)於(yu)普(pu)遍(bian)符(fu)合(he)新(xin)能(neng)效(xiao)標(biao)準(zhun),因(yin)而(er)成(cheng)為(wei)今(jin)個(ge)冷(leng)凍(dong)年(nian)度(du)廠(chang)家(jia)和(he)賣(mai)場(chang)主(zhu)推(tui)的(de)產(chan)品(pin)。

變頻空調會否成為市場主流?
今(jin)年(nian)春(chun)季(ji),北(bei)方(fang)經(jing)曆(li)罕(han)見(jian)旱(han)災(zai),而(er)南(nan)方(fang)的(de)廣(guang)東(dong)除(chu)了(le)降(jiang)雨(yu)明(ming)顯(xian)減(jian)少(shao)外(wai),氣(qi)溫(wen)也(ye)持(chi)續(xu)走(zou)高(gao),走(zou)在(zai)大(da)街(jie)上(shang),可(ke)以(yi)見(jian)到(dao)不(bu)少(shao)市(shi)民(min)都(dou)已(yi)經(jing)短(duan)裝(zhuang)上(shang)陣(zhen)。而(er)在(zai)家(jia)電(dian)賣(mai)場(chang)的(de)一(yi)角(jiao),風(feng)扇(shan)和(he)空(kong)調(tiao)都(dou)已(yi)悄(qiao)然(ran)上(shang)架(jia),並(bing)且(qie)大(da)部(bu)分(fen)產(chan)品(pin)都(dou)貼(tie)上(shang)了(le)促(cu)銷(xiao)的(de)黃(huang)色(se)標(biao)簽(qian)。記(ji)者(zhe)在(zai)賣(mai)場(chang)裏(li)發(fa)現(xian),風(feng)扇(shan)和(he)空(kong)調(tiao)已(yi)提(ti)前(qian)進(jin)入(ru)銷(xiao)售(shou)旺(wang)季(ji),在(zai)家(jia)電(dian)賣(mai)場(chang)內(nei)選(xuan)購(gou)這(zhe)兩(liang)類(lei)商(shang)品(pin)的(de)人(ren)最(zui)多(duo),業(ye)內(nei)俗(su)稱(cheng)的(de)冷(leng)凍(dong)年(nian)已(yi)經(jing)開(kai)始(shi)。
蘇寧電器大信店空調部經理陳鋼表示,“春節過後,我們的空調就已經進入銷售旺季。與2008年同期相比,我們分店的空調銷售額增長了60%。” 陳鋼解釋道,空調提前進入銷售旺季的主要原因:“yishi,chixudegaowenshirenmenyouxiaofeixuqiu。ershi,kongtiaojiageyehenxiyinren。youyucongqunianniandikaishi,shengchankongtiaodeyuancailiaochengbenxiajiang,erwomendecaigouliangshifenda,suoyibufenkongtiaodejiageyuquniantongqixiangbi,yiyou30%的降幅。”
去年年底,國家發改委等部門發布消息,從今年3月1日起,定速空調將要實施能效新標準。一大批低價但能效級別按舊規定隻有4、5jidekongtiaojiangbeitaotaichushichang。jizhezaizoufangshichangshifaxian,dabufenxinshangshidekongtiaojunyishianxinbiaozhunshengchan,bingqietieshanglexinnengxiaobiaoshi。erzaikongtiaoshichangzhong,bianpinkongtiaoyouyupubianfuhexinnengxiaobiaozhun,yinerchengweizhegelengdongnianduzhonggedachangjiahemaichanglianhezhutuidechanpin。
duoweiyeneirenshizaijieshoujizhecaifangshibiaoshi,duibiqijuyoujienenggongxiaodedingsukongtiao,bianpinkongtiaodenengxiaobigenggao,gengfuheguojiajianpaijienengdeyaoqiu,yinerbianpinkongtiaojianghuishi2009年空調市場上的趨勢。不過與節能型的定速空調相比,變頻空調售價較高,到底市場以何種態度接受,目前還有待觀察。
陳鋼表示,70%的消費者選購空調時,都會主動詢問空調是否具有節能功能。“今jin年nian外wai部bu經jing濟ji環huan境jing並bing不bu算suan很hen好hao,國guo家jia的de能neng效xiao推tui廣guang很hen可ke能neng因yin此ci受shou到dao一yi定ding的de阻zu力li,所suo以yi現xian在zai很hen難nan預yu言yan變bian頻pin空kong調tiao的de銷xiao售shou情qing況kuang。不bu過guo從cong長chang遠yuan來lai看kan,變bian頻pin空kong調tiao會hui逐zhu漸jian成cheng為wei空kong調tiao市shi場chang上shang的de主zhu力li。”
價格左右變頻空調市場走向
益華四海電器店長梁文青表示,顧客購買空調時首先考慮的還是價格因素。“雖sui然ran從cong長chang遠yuan來lai說shuo,使shi用yong變bian頻pin空kong調tiao可ke節jie約yue不bu少shao電dian費fei,但dan目mu前qian變bian頻pin空kong調tiao比bi節jie能neng型xing定ding速su空kong調tiao的de售shou價jia還hai是shi高gao很hen多duo,所suo以yi大da部bu分fen消xiao費fei者zhe仍reng然ran選xuan擇ze具ju有you節jie能neng功gong效xiao的de定ding速su空kong調tiao。”
不過梁文青指出,變頻空調在節能上的特點,也是消費者在選購時猶豫的因素之一。“變頻空調不一定比定速空調節省用電,關鍵要看使用時間的長短。”他進一步解釋,“bianpinkongtiaozuidadetedianjiuzaiyu,kongtiaodeyasuojichangqichuyuyunzhuandeguocheng,erdingsukongtiaozesuizhezhilenggongnengdekaibierchuyubuduandeqidonghetingzhiyunzuozhong。ruguochangshijianshiyongkongtiao,erqiemeicishiyongkongtiaodeshijianyejiaochang,shiyongbianpinkongtiaodejienengxiaoguohuihenmingxian。ruguozhishiduanshijianshiyong,bianpinkongtiaohedingsukongtiaonenghaoxiangchabuda。”
chengangyebiaoshi,muqiangoumaibianpinkongtiaoderen,yizhonggaoduanxiaofeizheheyigoumaixinfangdexiaofeizheweizhu。buguotabiaoshi,kaolvdaoxiaofeizhedexiaofeixuqiuyijichengshounengli,suningyizuohaochongfendezhunbei,yuchangjialianshou,suoshoumaidebianpinkongtiaoyezhujianshixiandijiahua。“目前變頻空調與同等功能的定速空調相比,價錢大概高出30%,但我們售賣的變頻空調最低價已做到2000元左右,預期在和廠家進行大規模合作後,成本能進一步降低,最終能將同等功能的變頻空調與定速空調的售價差控製在10%。”
什麼是變頻空調
變頻空調是與傳統的定頻空調相比較而產生的概念。我國的電源電壓為220伏、50赫茲,在這種條件下工作的空調稱之為“定頻空調”。youyugongdianpinlvbunenggaibian,dingpinkongtiaodeyasuojizhuansujibenbubian,suoyitabunengdafududitiaojiezhilengliang,ershitongguopinfankaiqiguanbiyasuojidefangshilaitiaojiefangjianwendugaodi。
而“變頻空調”變頻器則改變了壓縮機供電頻率,調節壓縮機轉速。供電頻率高,壓縮機轉速快,空調器製冷(熱)量就大;而當供電頻率較低時,空調器製冷(熱)量就小。這就是所謂變頻”的原理。
bianpinkongtiaoqicaiyongdezhezhonggongzuofangshiyouxuduoyoushi。yishishengdianxing。youyubianpinkongtiaodeyasuojibuhuipinfankaiqi,huishiyasuojibaochiwendingdegongzuozhuangtai,zhekeyishikongtiaozhengtidadaojieneng30%以上的效果。
二er是shi舒shu適shi性xing。由you於yu開kai機ji後hou變bian頻pin空kong調tiao以yi高gao頻pin進jin行xing運yun轉zhuan,因yin此ci可ke在zai短duan時shi間jian內nei達da到dao設she定ding溫wen度du,一yi般ban僅jin為wei定ding頻pin空kong調tiao的de一yi半ban時shi間jian。室shi溫wen恒heng定ding,達da到dao設she定ding溫wen度du後hou變bian頻pin空kong調tiao以yi較jiao低di的de頻pin率lv運yun轉zhuan,就jiu可ke以yi維wei持chi室shi內nei設she定ding溫wen度du,這zhe保bao證zheng了le空kong調tiao的de均jun勻yun製zhi冷leng,避bi免mian了le室shi溫wen劇ju烈lie變bian化hua所suo引yin起qi的de不bu適shi感gan。
三是低電壓啟動及低溫啟動。“變頻空調”啟動時電壓較小,可在低電壓和低溫度條件下啟動。由於實現了壓縮機的無級變速,它也可以適應更大麵積的製冷製熱需求