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當前我國工業正在經曆由輕工向重工、由製造向產業、youchengbenxiangjiazhisangezhuanbian。gongyeqiyezaikuozhangdaoyidingguimoshi，yingxiaohuanjingfashenglezhidebianhua，yuanxianyiguanxiyingxiaoweizhuyaotuixiaoshouduandexiaoshousixiangyuelaiyuexingbutong，zhongduoqiyepoqiexuyaoyitaoshiyongyugongyepinyingxiaodelilunlaizhengheyingxiaoziyuan，zhidaoyingxiaoxingdong，“信任營銷”應運而生。在中國成為當今世界的製造業大國的時代，工業品營銷理論的研究也開始越來越受到大家的重視。
傳統營銷中存在的各種弊端
gongyepindeyingxiaoyuchuantongriyongxiaofeipinhuoqitachangguichanpindeyingxiaoyouzhebenzhishangdebutong。yinweigongyexingchanpinmianduidekehudoushigaodulixingdequnti，yuputongriyongxiaofeipinhuoqitadazhongchanpinyouzhebenzhishangdequbie。weiyouzhenzhengyoujiazhidechanpinhefuwucainengzhenzhengquyueyukehu，dedaokehudexinren。
在“產品同質化、價格市場化、成本透明化、關係隱性化”的中國工業品營銷轉型的現階段，結合中國工業品營銷的實際情況，旗幟鮮明地提出了“工業品營銷--贏在信任”的主張，創新地提出了基於信任導向的工業品營銷理論框架。
工業品營銷，贏在信任
當dang前qian雖sui然ran中zhong國guo的de社she會hui信xin任ren體ti係xi尚shang未wei建jian立li之zhi際ji，失shi信xin的de代dai價jia與yu守shou信xin的de收shou益yi都dou很hen小xiao，但dan信xin任ren危wei機ji帶dai來lai很hen大da的de社she會hui成cheng本ben。尤you其qi在zai工gong業ye製zhi造zao企qi業ye與yu企qi業ye之zhi間jian的de交jiao易yi之zhi中zhong，也ye就jiu是shi工gong業ye品pin的de營ying銷xiao與yu采cai購gou中zhong，信xin任ren是shi極ji為wei關guan鍵jian的de基ji礎chu。雖sui然ran社she會hui信xin用yong體ti係xi短duan期qi很hen難nan建jian立li，但dan企qi業ye與yu企qi業ye之zhi間jian的de信xin任ren關guan係xi完wan全quan可ke以yi通tong過guo企qi業ye的de營ying銷xiao行xing動dong來lai建jian立li的de。
baiaisijiangbingchengquebaochanpinpinzhi，tigaokehujiazhizhilinian，weiyonghutigongzhenzhengyoujiazhidechanpinjifuwu，quelibaiaisizaidianliangceliangxingyezhongdekoubei，jinyibuyingqukehudexinren — 對公司的信任，對PAS品牌的信任。
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